The TVBUZ Revenue Share Approach

The commercial arrangements

We will work with you to structure a pricing strategy that is right for your market, based on our experience of monetising video and your knowledge of the customer base. We would always leave the final decision to you as it is after all, your business.

We would advise structuring a layered pricing model that had an affordable entry level for posting a basic video but a number of attractive higher priced options. You could for example charge a low entry level to sole traders for a single video. The scale of fee would rise for multiple videos and/or limited companies. You could look at other break points or approaches (e.g. for posting montage with voice-over vs. full video). Our customers are making charges of as little as £100 p.a. to as much as £1,000 p.a. for a video posting within the listings.

Other Revenue Opportunities

There are many other additional revenue opportunities. You could charge for special placing, e.g. 'video of the month' or at the head of a category. You could find a 'sponsor' who would pay for their logo/message to be displayed on the player, which would be seen every time a video is viewed.

The risk / reward business model we outlined would split all these revenues (which are entirely incremental to your current business) between us.

Additional Services

All these revenue opportunities can be realised regardless of the origination of the video itself. But you may wish to offer your clients the option to have a video made through your site. If so we have partners who can offer a variety of approaches ranging from photo montage to commissioned original video.

Our UK network of videographers can make a unique, commissioned video for a business for a fixed fee of around £700 (within certain constraints). A montage based video could be produced for considerably less (around £300). The beauty of the TVBUZ approach is that your customers are free to create the video in any way that they wish, but you are able to offer a 'one stop' option for those that want it. These production prices simply cover our costs and are not subject to the revenue share agreement.

 

Fig:1 Each listing has the "play video" button which brings up their own branded video player

Directory - benefits

• Lucrative up sell Opportunity
• Increased Revenue per listing
• Cross sell Directory products via the Video Player Button Links
• Users stay on the Directory listings page due to small video pop ups
• Improve value to Directory users. More entertaining and informative
• Become a virtual showroom for your marketplace (the destination of choice)
• No Development, Hosting or Bandwidth Costs
• Minimal Administration or technical effort required
• Increase Directory exposure via viral nature of the Channels
• Viral marketing: Your branding stays with the video if it gets sent round the net
• Directory stands out by market differentiation
• Positions Directory as innovative market leader
• Taps into explosive growth of Internet Video
• Positions Directory to tap into streamed video ads
• Can also be used as a service to add video into editorial content
  
  

Subscribers - benefits

• Use the power of video to gain extra business
• Create a virtual showroom where your target customers can view your videos at the
  time they are making a buying decision
• Adds an extra immediate visual sales dimension
• Access to low cost professional video producers
• Viral marketing: Your details stay with the video if it gets sent round the net
• Subscribers have complete control over what videos they show and when (subject to moderation)
• Subscribers can add this video solution to their own website at no additional cost
  

Directory Users - benefits

• User notices new listings dimension: Makes the site much more exciting useful and informative
• Speed to product/service. Quickly find relevant videos in a single virtual showroom
• Quickly access relevant information about a video that interests you
• Browse virtual showroom relevant to your interest.
• Want to recommend a product/service? Share the video with a friend and send the
  Directory channels worldwide