Fig:1 Each listing has the "play video" button which brings up their own branded video player

Directory - benefits

• Lucrative up sell Opportunity
• Increased Revenue per listing
• Cross sell Directory products via the Video Player Button Links
• Users stay on the Directory listings page due to small video pop ups
• Improve value to Directory users. More entertaining and informative
• Become a virtual showroom for your marketplace (the destination of choice)
• No Development, Hosting or Bandwidth Costs
• Minimal Administration or technical effort required
• Increase Directory exposure via viral nature of the Channels
• Viral marketing: Your branding stays with the video if it gets sent round the net
• Directory stands out by market differentiation
• Positions Directory as innovative market leader
• Taps into explosive growth of Internet Video
• Positions Directory to tap into streamed video ads
• Can also be used as a service to add video into editorial content
  
  

Subscribers - benefits

• Use the power of video to gain extra business
• Create a virtual showroom where your target customers can view your videos at the
  time they are making a buying decision
• Adds an extra immediate visual sales dimension
• Access to low cost professional video producers
• Viral marketing: Your details stay with the video if it gets sent round the net
• Subscribers have complete control over what videos they show and when (subject to moderation)
• Subscribers can add this video solution to their own website at no additional cost
  

Directory Users - benefits

• User notices new listings dimension: Makes the site much more exciting useful and informative
• Speed to product/service. Quickly find relevant videos in a single virtual showroom
• Quickly access relevant information about a video that interests you
• Browse virtual showroom relevant to your interest.
• Want to recommend a product/service? Share the video with a friend and send the
  Directory channels worldwide